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      看慣了廣告中那些具象的人和物，現(xiàn)在換個玩法，看看那些卡通風格的創(chuàng)意，你會驚喜的發(fā)現(xiàn)，這是一個五彩斑斕的世界，很多絕妙的，無法用現(xiàn)實手法達成的想法，都在這個充滿想象力的空間得以發(fā)揮， 當廣告拋棄了真實世界，你看后唯一的感受就是：COOL！！ 濟南設計公司

 

     重磅推薦：不笑你找我！10個令人噴飯的創(chuàng)意廣告

 

  Lukafe: Voyeur, UFO, Jail

 

 

這是一種非常獨特的故事呈現(xiàn)方式，戲劇化的表現(xiàn)了Lukafe的兩款咖啡產品INTENSO（含咖啡因的強效咖啡）和SIN CAFEINA（無咖啡因的咖啡），至于圖中誰喝的是哪種咖啡，應該很清楚了吧~

 

Advertising Agency: Sancho BBDO, Bogota, Colombia
Creative VPs: Hugo Corredor, Giovani Martinez
Creative Directors: Andres Norato, Claudia Murillo
Art Directors: Claudia Murillo, Juan Hernandez
Copywriters: Andres Norato, Daniel Mosquera
Illustrator: Zoom Argentina
Retouch artist: Oscar Romero

 MCEL MFW Fashion Week: National Geographic, Fashion, High heels, Giraffe, Wardrobes, Apartheid

 

 

這是我個人十分欣賞的一組廣告，為DDB為非洲時裝周所創(chuàng)作的一組平面稿，充滿非洲風情的大膽色彩，配以絕妙的文案，向人們展示了一個令人振奮而激動的非 洲。十分精彩!

 

 

“Discover the Africa you can’t see on National Geographic.”

在《國家地理》發(fā)現(xiàn)你沒見過的非洲。

 

“Fashion found out something that society should already know: no one color is better than another.”

時裝找出了社會應該明白的道理：沒人的顏色比其他人更好。

 

“Parading in high heels is nothing for those who balance a bowl on their head.”

踩著高跟鞋游行對那些可以在頭上頂罐子的民族就是小菜一碟。

 

“You can talk about Africa, long legs and beauty without necessarily referring to a giraffe.”

你可以這樣談論非洲，有纖細秀場的雙腿，美麗而充滿活力，好像和長頸鹿沒什么分別

 

“The African culture is on the streets, in museums, history books and in wardrobes.”

非洲的文化在街頭巷尾，在博物館，在歷史教科書中，也在我們的衣柜中。

 

 

 

“African fashion brings back what the apartheid abolished: harmony between colors.”

非洲的時尚使人們想起種族隔離廢除的觀念：顏色中的和諧。

  

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Directors: Alexandre Pons, Lenilson Lima
Copywriters: Moisés de Oliveira, Sérgio Aires
Illustrators: Mang, Muzima, Hambro

Dreamworks Shrek Forever After: Join the ogre army

 

      噢，你一定看膩了那只綠色的大怪物——史瑞克，正值史瑞克4公映之際， StruckAxiom為了避免觀眾的審美疲勞，制作出了這一系列與眾不同的海報，“來吧！加入怪物軍團吧！”怎么樣？你是不是又動心了呢？ 

 

 

 

Teaser poster campaign to promote Dreamworks’ animated film “Shrek Forever After.”

Advertising Agency: StruckAxiom, Salt Lake City, USA
Art Directors: Brent Watts, Scott Sorenson
Copywriters: Ryan Martindale, Lee Kimball
Illustrators: Tosh Brown, Valerie Jar
Typographer: Matt Manes

Amnesty International: Power signature

 

這是 EJE DDB為國際特赦組織創(chuàng)作的一組平面廣告，目的是征集大家支持的簽名，可以明顯的看到，當中間空白的部分簽滿了名字后，也像一道壁壘擋在了施暴者和受害者之間，正符合文案的意義：“Your signature has the power to stop torture.”你的簽名有能力阻止暴力虐待。

     

Advertising Agency: EJE DDB, Puerto Rico
Creative Directors: Leslie Robles
Art Director: José M. Rivera
Copywriter: Aníbal E. Quiñones
Illustrator: José Torres
Published: August 2010

Snickers: The Peacelord

 

餓了的話，就快點來塊士力架吧，因為“You are not you when you’re hungry.”當你餓了的時候，你就不是你了......

 

 

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Christian Mommertz
Art Directors: Achim Metzdorf, Karolina Bukowiecka
Copywriters: Martin Knipprath, Sebastian Steller
Illustrator: Achim Metzdorf
Published: August 2010

Spoleto: Shark

 

 

里面就是你的感覺，Spoleto意大利面“Inside that’s how you’ll feel. Spoleto Delicious Pasta.”

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Copywriter: Ricardo Dolla
Art Director: Bernardo Romero

Veikkaaja Sports Magazine: Cry, Joy, Puzzled

 

這些人偶為什么有的傷心落淚，有的手舞足蹈，有的左右為難？因為他們都在看Veikkaaja體育雜志！

 

我今早為什么要起床？我畢生都在支持的球隊在小組賽被踢出去了T____T

我正常嗎？噢，我仍然沉浸在數(shù)月前的冠軍杯決賽慶典中~

我 女兒的婚禮居然和世界杯決賽是同一天。我能保證在上半場盡一個父親的義務，這樣....行了嗎？

 

Advertising Agency: Hasan&Partners, Helsinki, Finland
Creative Director: Anssi Järvinen
Art Director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Illustrator: andrey gordeev
Additional credits: Mikko Osanen
Published: June 2010

CEAT SUV Radials: Forest, Snow, Desert

 

對不起...我也不知道CEAT SUV Radials是干什么的，我只是單純的覺得這系列很可愛>____<，有知情的網友，歡迎解讀~！

 

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Anup Chitnis, Abhijit Karandikar
Art Director: Parag Patil
Copywriter: Nitin Pradhan
Illustrators: Santoshi Ganguly, Ashis kumar Mukherjee
Photographer: Avadhut Hembade
Published: March 2010

E: Dog, Crayons, Eggs, Spaghetti

 

這是 Change Integrated為清潔劑做的廣告，看到了嗎？當你要表達產品潔凈能力強的時候，不妨仔細研究一下這個廣告，借鑒撲克牌的畫面表現(xiàn)一種干凈到極致的鏡面，很聰明吧？！其實靈活運用生活中常用的物品才是創(chuàng)意的最到境界。“For shiny surfaces.”干凈閃光的表面。

 

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk
Art Directors: Martin Winther, Jan Jakub Zielecki
Copywriter: Tytus Klepacz
Illustrator: Bartek Hass
Published: September 2010

Burger King: Burger, Fries, Wrap

 

 

用卡通的印刷字體來表現(xiàn)漢堡的美味，這種表現(xiàn)手法你也可以嘗試噢~光看就覺得YUMMY！

Advertising Agency: Interone GmbH, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Director: Shin Oh
Art Director: Christopher Grouls
Copywriters: Christopher Grouls, Bernd Nagenrauft, Lars Haensell
Illustrator: Serial Cut, Spain
Account Executive: Katharina Aschauer, Max Wiemann
Published: July 2010

 

重磅推薦：不笑你找我！10個令人噴飯的創(chuàng)意廣告