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如果提到鼎鼎大名的Havaianas人字拖你仍一頭霧水，那只能證明，你，OUT了！濟(jì)南VI設(shè)計(jì)

早在1962年，受日本 ZORI FLIP-FLOP夾腳拖鞋的影響，巴西開始制造哈瓦那(Havaianas)人字拖。1965年，哈瓦那人字拖每天銷量1000雙，幾乎變成巴西國(guó)鞋?，F(xiàn)如今，哈瓦那人字拖在全世界已達(dá)2.2億雙的銷量，憑借其天然橡膠的獨(dú)特秘方，以及豐富鮮麗的色彩和印花，下到市井小民，上到王宮貴族，甚至名流巨星都對(duì)它情有獨(dú)鐘。帕麗斯·希爾頓、王菲都是哈瓦那人字拖的粉絲?？梢哉f，這雙小小的人字拖在世界各地的時(shí)尚圈都小有名氣?！禫ogue》、《Cosmopolitan》、《ELLE》、《Wallpaper》曾專門為Havaianas 做過特大篇幅的報(bào)道。

1994年，哈瓦那人字拖 (Havaianas) 為了讓成本下降提高獲利，推出單色系的拖鞋產(chǎn)品線 HAVAIANAS TOP，沒想到居然獲得上流市場(chǎng) (over upper classes) 的青睞。 自此五彩繽紛的色彩組合成為Havaianas人字拖的最醒目的賣點(diǎn)。2010年，巴西BBDO廣告公司再次為哈瓦那打造了一系列絢麗繁復(fù)的廣告，活色生香的圖案令人大呼過癮。

  Shoe 鞋

 

 

“Live life unlaced.
Havaianas. A Brazilian original since 1962.”

 

Advertising Agency: AlmapBBDO, S??o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gon??alves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra

 

 

Taxi 計(jì)程車

 

“Arrive in a convertible.
Havaianas. A Brazilian original since 1962.”

Advertising Agency: AlmapBBDO, S??o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gon??alves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
 

  

Spray 噴霧

 

 

“$20 flip-flops are no luxury. Luxury is not having to wear shoes.
Havaianas. A Brazilian original since 1962.”

Advertising Agency: AlmapBBDO, S??o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gon??alves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
 

 

 Crank：曲柄

 

“When it come to colors, less is not more. It's just boring.
Havaianas. A Brazilian original since 1962.”

Advertising Agency: AlmapBBDO, S??o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gon??alves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
 

 

 Banana 香蕉

“If you love something. Set it free.
Havaianas. A Brazilian original since 1962.”

Advertising Agency: AlmapBBDO, S??o Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gon??alves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra
 

哈瓦那人字拖 (Havaianas) 特色

 

Brazil：鞋子上面一定會(huì)有巴西國(guó)旗，有分BRAZIL(人字)和TREKKING BRASIL(人字加上腳踝穩(wěn)定)

CARTUNISTAS：鞋上面有插畫

ESTAMPADAS：女性款取向，以植物和花朵為主題

FASHION：1999年推出的款式，高處增加3公分

FLASH：2004-2005年推出的款式，有別于人字設(shè)計(jì)！

HIGH：厚底鞋

IPE：熱帶雨林主題

KIDS：給小孩穿的

SLICK：很像A字的變形拖鞋

STYLE：雙色系設(shè)計(jì)

SURF：沖浪者限定，鞋子采用寬底和寬鞋帶的設(shè)定

TRADITIONAL：已經(jīng)有42年歷史的最基本款

TREKKING：在腳踝部分有可以調(diào)整松緊的設(shè)計(jì)